Menswear Launch

JHC Menswear

I have been asked by a number of guys to create a menswear range – so I thought I would take the plunge.

I actually found it quite easy as a number of JHC womenswear pieces can be simply converted to menswear. For instance, I have modified the Ted Shorts and reinvented them for guys.

The only issue is that most of the guys in Dubai are very conservative in their dress. They wear t-shirts or polo shirts and jeans, shorts or chinos. So I’m not expecting the range to be a commercial success, but it’s been a fun experience.

So watch this space as we launch the JHC Menswear range on 28 March.

Judith Hobby Clothing

Judith Hobby started Judith Hobby Clothing in Dubai in 2011 in response to the lack of affordable fashion forward clothing in the market. Previously Judith had travelled overseas and bought back items that she thought would be of interest to her clients, however, interesting and affordable pieces became increasingly difficult to source. In response to this she tried her hand at designing a couple of simple pieces to see if anyone would be interested – the demand was overwhelming and she sold out in one day! Recognising the region she lives in and the requirements for a more conservative approach to dress, the pieces are designed for mixing, matching and layering year around. You can find her on <a rel="author" href="">Google +</a> and <a href="">Facebook</a>