Why I do what I do…


I’m going to be 50 next year and I love fashion but it seems to me that women over the age of 35 are not really catered for.  The focus always seems to be on younger women, especially in Dubai.

It’s almost as if once a woman reaches a certain age they should not be interested in clothes and should dress in a conservative manner – silk shirts and pearls – and while that’s fine, it’s not me.

That’s why I started JHC.  I am not going to disappear into the wallpaper.  I still feel young and I wish I had the confidence that I have now when I was younger.  As George Bernard Shaw once said, “Youth is wasted on the young”!

So my body and face aren’t what they once were (although I’m not sure my figure was ever up to much!) however, that doesn’t mean that don’t  still want clothes that have an edge but are easy to wear and comfortable.  I want clothes that I can dress up or dress down.  I want to dress for how I feel on that day and I am always going to dress for me.

So this brings me on to the Judith Hobby Clothing design ethos can be summarised as simple, contemporary clothing with an edge.    Practical and comfortable, without compromise on style, the clothes allow a woman to stay ahead of the game with ease

JHC is fun, laughter, comfortable, confident, relaxed…I hope you will enjoy the clothes as much as I do.

Judith Hobby Clothing

Judith Hobby started Judith Hobby Clothing in Dubai in 2011 in response to the lack of affordable fashion forward clothing in the market. Previously Judith had travelled overseas and bought back items that she thought would be of interest to her clients, however, interesting and affordable pieces became increasingly difficult to source. In response to this she tried her hand at designing a couple of simple pieces to see if anyone would be interested – the demand was overwhelming and she sold out in one day! Recognising the region she lives in and the requirements for a more conservative approach to dress, the pieces are designed for mixing, matching and layering year around. You can find her on <a rel="author" href="https://plus.google.com/+Judithhobbyclothing/?rel=author">Google +</a> and <a href="https://www.facebook.com/pages/Judith-Hobby-Clothing/281973921822029">Facebook</a>