Wholesale Experience

Wholesale ExperienceI recently went to London to check out a wholesale fashion exhibition which is one of the largest in the world and to be honest I was totally underwhelmed.

The clothes seemed to fit into three categories: designed for under 25 year olds, clubbing outfits and “nana” clothes.

It would seem that the fashion industry continues to ignore women aged over 35 years of age who still enjoy fashion.

That’s how JHC came into being and it appears that we are still operating in something of a niche market. It never ceases to amaze me how the fashion industry gives the impression that we disappear once we have kids and perhaps don’t have the figures we once had. That’s simply not true.

Still on a positive note, I did have a fantastic weekend with my girlfriends with lots of laughs.

Judith Hobby Clothing

Judith Hobby started Judith Hobby Clothing in Dubai in 2011 in response to the lack of affordable fashion forward clothing in the market. Previously Judith had travelled overseas and bought back items that she thought would be of interest to her clients, however, interesting and affordable pieces became increasingly difficult to source. In response to this she tried her hand at designing a couple of simple pieces to see if anyone would be interested – the demand was overwhelming and she sold out in one day! Recognising the region she lives in and the requirements for a more conservative approach to dress, the pieces are designed for mixing, matching and layering year around. You can find her on <a rel="author" href="https://plus.google.com/+Judithhobbyclothing/?rel=author">Google +</a> and <a href="https://www.facebook.com/pages/Judith-Hobby-Clothing/281973921822029">Facebook</a>