The best things about my job…


The other day I met three women who were out shopping.  Two had good figures and obviously were into fashion, the third not so much….

When the two were trying on different styles and creating different looks, she was just waiting for them to finish, getting bored and becoming impatient to get on with some shopping that she would enjoy as well.

But then the focus turned to her.  We wanted her to try the Lena top in lawn green as it was the perfect colour for her.  She resisted until we pointed out she had two choices – either try the top or listen to us nagging!

She was smart enough to try on the Lena and it was so great to see her face when she saw her reflection.  The Lena is such a great top if you have curves.  It’s super flattering and accentuates all of the positives.

It was a busy day with a lot of fab women buying the clothes.  To be honest I don’t remember what most of them bought, but I know what she bought – the Lena top in lawn green and I bet she wears it continuously.

Judith Hobby Clothing

Judith Hobby started Judith Hobby Clothing in Dubai in 2011 in response to the lack of affordable fashion forward clothing in the market. Previously Judith had travelled overseas and bought back items that she thought would be of interest to her clients, however, interesting and affordable pieces became increasingly difficult to source. In response to this she tried her hand at designing a couple of simple pieces to see if anyone would be interested – the demand was overwhelming and she sold out in one day! Recognising the region she lives in and the requirements for a more conservative approach to dress, the pieces are designed for mixing, matching and layering year around. You can find her on <a rel="author" href="">Google +</a> and <a href="">Facebook</a>