Menswear Launch

JHC Menswear

I have been asked by a number of guys to create a menswear range – so I thought I would take the plunge.

I actually found it quite easy as a number of JHC womenswear pieces can be simply converted to menswear. For instance, I have modified the Ted Shorts and reinvented them for guys.

The only issue is that most of the guys in Dubai are very conservative in their dress. They wear t-shirts or polo shirts and jeans, shorts or chinos. So I’m not expecting the range to be a commercial success, but it’s been a fun experience.

So watch this space as we launch the JHC Menswear range on 28 March.