Judith Hobby Clothing started in Dubai in 2011 in response to the lack of affordable fashion forward clothing in the market.

Previously Judith had travelled overseas and bought back items that she thought would be of interest to her clients, however, interesting and affordable pieces became increasingly difficult to source. In response to this she tried her hand at designing a couple of simple pieces to see if anyone would be interested – the demand was overwhelming and she sold out in one day!

JHC is made for women who are active and busy, who recognise the need for comfort and ease of movement but don’t want to compromise on style. The pieces represent an easy style with a contemporary, edgy elegance. “I enjoy wearing an outfit with an overall look or feeling that represents how I feel that day, which means that my personal wardrobe is full of different personas on hangers” said Judith Hobby. “I believe that helps me to design clothes that can be used through most roles in a woman’s life, be it going to the supermarket or out to dinner. Swop the sandals for heels and you are good to go!”

Recognising the region she lives in and the requirements for a more conservative approach to dress, the pieces are designed for mixing, matching and layering year around.